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Prescription for Doing Business In A War Economy

(Written after Sept 11 attack in New York)

I'm up late on a Sunday night. I've written several drafts of my newsletter this past week, but I'm just not happy with giving you a few Internet marketing tips this week. Something else is gnawing away at my heart.

The events of the 9/11 have changed the way we will do business together in the days ahead. If you're like me, you
have to be asking yourself, "Will the business I build today even be around in the months ahead?" Many businesses once strong and successful have gone under. Things are changing so fast both online and offline.
In times like these, the terrorist attack on the World Trade Center, the Stock Market re-opening to a 1000 point drop, a
million people being laid off every month this year, and the U.S. about to go to war, what should our business strategy be?
By nature, I am a very confident and optimistic person. I would be the one that would swim out to Moby Dick with tarter sauce. :-) I do believe that things will get better and that we will one day be back to a prosperous economy, but that day is not today.
We will recover. Our nation will be stronger. But some tough times may be ahead. To survive in war economy you must be
willing to work harder and smarter. To put things in perspective, I want to remind you that after WWII, our economy was in a recession for 10 months, and after the war in Vietnam, our economy was in a recession for 16 months. I expect our economy to bounce back within 12 months.
Here is my prescription for doing business in a war economy.

1. Stay the course. Continue to build your business. Be smart and have a business plan for you to follow. You need a written plan so you can see your progress on paper. This is not the time to let your emotions rule your business decisions. Know your bottom line.

2. Network with other businesses. Take the time to develop some strategic relationships with others in your industry. Find other like-minded business people to work with.
3. Take the time to position your business in front of your targeted marketplace. The slow down on the Internet means that everyone is in the same boat. Now is the time to be positioning your business, not when the market is at its peak.
4. Save some money. Take the time to discover what is working on the Internet. Ready cash will come in handy when cash-strapped companies run into trouble. Look for good deals.
5. Trade services when possible. You will be surprised at the opportunities available to you both online and offline in today's economy.
6. Give to those who need help. This is a basic principle. Give and it will be given unto you. If your company is in the position to help those who have had their lives destroyed in New York and Washington do so with a cheerful heart.
I'm personally going to give away 10% of my paid subscriptions and paid advertisements to the children who lost their parents in these Terrorist attacks. This is one way that I can see to help with the relief effort. If you are thinking about being a paid subscriber or running an ad in my newsletter, now is a good time to do it. You will help the victim's families, and you
will be helping yourself with an excellent marketing resource.
7. Don't take yourself so seriously. Spend some quality time with those who you love. It is always a good time to check up on the things that money can't buy.
There you have it. My prescription for doing business a war economy.

Best, Proverbs 27:17
"Iron sharpens iron, so a man sharpens the countenance of his friend."
David Dimas is a full service Internet marketing and consulting firm. WPA understands that ALL Internet marketing is a process, NOT a one-time project. We are completely and passionately committed to the fact that the Internet marketing requires continual education and research. WPA offers a level of commitment that every online business should insist upon: As marketing professionals, we commit that we will significantly increase the volume of qualified visitors and potential customers to your Website.

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