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Convert Business Analysis

Advantage And Benefit
 
 
This comprehensive, detailed report analyzes your industry and identifies the "where, what and how" of your competitors' online business practices and strategies. The CBA is a necessity for any Internet business that is serious about continual sales growth.
 
 

Uncover the Online Strategies of Your Top Competitors

The Covert Business Analysis (CBA) will provide you with virtually EVERYTHING that your competitors are doing online to market their web site. We reveal all of their secrets on how they market their online business.

The CBA is an exhaustive, comprehensive report and analysis that enables you to integrate a successful marketing plan with pinpoint accuracy. This plan is not based on what you think or what we think is working to capture high-conversion traffic.

It is simply the plan that IS working.

  • eXPERIENCE THEIR STRENGTH

  • eXPLOIT THEIR WEAKNESSES

  • eLIMINATE THE GUESSWORK

  • eXPAND YOUR MARKET SHARE

"The secret of business is to know something that nobody else knows."

- Aristotle Onassis

The Covert Business Analysis
This comprehensive, detailed report analyzes your industry and identifies the "where, what and how" of your competitors' online business practices and strategies. The CBA is a necessity for any Internet business that is serious about continual sales growth.

The CBA includes the following:

COMPETITOR SEARCH ENGINE ANALYSIS

ALL-INCLUSIVE COMPETITOR KEYWORD ANALYSIS

PAY-PER-CLICK STRATEGIES OF COMPETITORS

LINKING STRATEGY OF YOUR COMPETITORS

STRATEGIC PARTNERS OF YOUR COMPETITION

COMPETITORS' AFFILIATE MARKETING STRATEGY

COMPETITORS' LOCAL/TRADE DIRECTORY LISTINGS

ANALYSIS OF COMPETITORS' HTML TAGS

SALES PROCESS OF YOUR COMPETITORS

YOUR COMPETITORS' P.R. STRATEGIES

COMPETITORS' ADVERTISING CAMPAIGNS

YOUR COMPETITORS' NEWSLETTERS & E-ZINES

COMPETITORS' EMAIL MARKETING METHODS

Continual analysis of your Web competitors is an essential part of your online marketing plan. It is the ONLY system to ensure you stay ahead of your competition. We can help you analyze your top competitors and show you how to control your market. Our staff will make certain that you can maximize ALL THE OPPORTUNITIES to increase your sales AND your market share in your specific industry.
 

"Our Covert Business Analysis (CBA) is simply the best reporting system you can get anywhere to uncover the online marketing strategies of your top competitors." - David Dimas, CEO, WebPositionAdvisor.com

THE FEATURES OF THE CBA
All of the Following Features are Included in your CBA Package

1. COMPETITOR IDENTIFICATION & SEARCH ENGINE RANKINGS
ADVANTAGE AND BENEFIT: Now while our clients may know their top competitors, it is very rare when we don't discover other competitors who are taking valuable traffic and sales away from them. We identify all of your top competitors and what they are doing to market their site. You will know what search engines they are indexed on and where they are ranked on each major search engine. You will also learn how often you should submit your site to these various search engines. In addition, we investigate each competitor to find out what they doing better than anyone else. One competitor may have unique keywords that are performing well on search engines. Another competitor may have an excellent linking strategy or while another may have a key strategic partner, etc. In other words, you will know why they are successful and how they got there. We uncover their proven, successful techniques and tactics in order to give you a blueprint for success for all of your online marketing strategies.

2. COMPETITORS' KEYWORD ANALYSIS
ADVANTAGE AND BENEFIT: We identify the specific keywords your main online competitors are targeting. Keywords that are industry specific are the key to any Internet marketing strategy. We uncover where and how your online competitors are using keywords and how each keyword is performing. Keywords are how Search Engines index your site, and how searchers find your site. Successful sites have spent the necessary time to choose the best keywords that fit their site's description. We examine how you and your competitors apply keywords in your marketing approach including search engine submissions, website text, amount of keyword density, and more. You will receive a concise search engine ranking report for your keywords along with the top keywords that are working for your competitors. You will know everything you need to know about your industry-specific keywords in order to produce superior results.

3. COMPETITORS' PAY-PER-CLICK (PPC) STRATEGIES
ADVANTAGE AND BENEFIT: Once you know which keywords to use, we apply this knowledge to pay-per-click (PPC) search engines. PPC, by definition, is an online advertising payment model in which payment is based solely on qualifying click-throughs. In other words, you only pay when a prospect clicks on your link in a PPC search engine. There are a few worthwhile PPC search engines that can reach many customers that other search engines and marketing channels do not reach. It is a very valuable marketing strategy if utilized properly. This PPC arena can be somewhat difficult to manage at times and you can waste a lot of money if not executed properly. We target the top PPC (pay-per-click) search engines your competition is using. Furthermore, we uncover their PPC keywords, costs and strategies so that you can not only be a cost-efficient competitor, you will effectively win the game.

4. LINKING STRATEGY OF YOUR COMPETITORS
ADVANTAGE AND BENEFIT: We not only reveal how many sites are linked to your competitors, we also do the same for your site. In addition, we analyze the quality of these links, find out what they are saying about you and your competitors, and check for broken links as well. The measurement of the quantity and/or quality of sites that link back to a website is called Link Popularity. Search Engines use what are called "Algorithms" or "Rules" to rank a Website for any particular Keyword or Search term. Every major Search Engine is now using Link Popularity as one of their main algorithms. If two sites are equally optimized with the same Search Engine algorithms, the site with the better Link Popularity will ALWAYS outrank the other site every time. Link Popularity is a focal point of all the top Search Engines' ranking criteria. We expose your competitors' linking strategy which in turn enables you to implement a superior Link Popularity program for your own site which is essential to the success of your business.

5. STRATEGIC PARTNERS OF YOUR COMPETITION
ADVANTAGE AND BENEFIT: Your business can benefit from new business contacts and new strategic alliances. We ascertain who your competition is working with strategically and determine if you can work with them as well. We will demonstrate how you can develop a powerful network of people that can work with you to send you a steady flow of free, targeted traffic to your website.

6. COMPETITORS' AFFILIATE MARKETING STRATEGY
ADVANTAGE AND BENEFIT: We establish if any of your competitors' strategic alliances involve affiliate marketing. Affiliate marketing is a revenue sharing arrangement between e-commerce merchants (website owners), whereby payment is based on performance measures, such as the number of sales, clicks, or registrations that the affiliate refers. In other words, two companies agree to link to one another; if someone clicks from site A to buy something at site B, site A gets a commission on the sale. Affiliate software provides the tracking and reporting of commission-based activities (the sales, clicks, or registrations). We will show you where to find dozens of affiliate directories where you can list your affiliate program. This type of marketing program will greatly extend your marketing reach.

7. COMPETITORS' LOCAL & TRADE DIRECTORY LISTINGS
ADVANTAGE AND BENEFIT: We search and find out what local and trade directories your competitors are listed in. These search directories, whether they are your local business community or industry specific, provide links organized into a categorical, alphabetical hierarchy. Unlike a search engine which relies solely on Internet technology to operate, a search directory is human-organized. In other words, real people actually edit the links and classify them into the directory. Therefore, they are often easier to use for those searching for your goods and services. The correctly chosen directory can deliver a good amount of high-conversion traffic. We evaluate the free and paid directories your competitors are listed on and search any others that may be beneficial to your business. You will be able to determine which of these directories your website should be listed on.
FEATURES OF THE CBAT.continued
All of the Following Features are Included in your CBA Package

8. ANALYSIS OF COMPETITORS' HTML TAGS
ADVANTAGE AND BENEFIT: HTML is a mark-up language that uses tags to structure text into headings, paragraphs, lists, and links. It tells a Web browser how to display text and images. This is the foundation to superior search engine rankings. We carefully analyze the text, HTML and various tags of your website and that of your competitors to make certain you have the best design to optimize these features. This is imperative to securing a large segment of the market for your site. Here is a small overview of what we inspect:

. HTML Tags. The position of your keywords in your Web page and title tag is important. We study how you and your competitors are prioritizing HTML tags for easier indexing.

. META Tag. Your Meta tags should have a lot of keyword density and no double spaces in between your words. We scrutinize the amount of commas, spaces and keyword usage on your site and your competition's.

. META Description Tag. We determine if your Meta Description tags and your keywords are configured properly to give more relevant information about your company.

. TITLE Tag. We inspect the keyword phrases in your (and your competitors') Title tag. Several search engines use keywords in the Title tag as a major part of their algorithms. We recommend that you include the Title tag FIRST on the page and that you optimize each of your pages with unique keywords for better indexing.

. Keywords in Body of Text. Many engines look at your first paragraph for Keyword relevance. By carefully wording the text in your first paragraph, you can add to your Keyword relevancy. Some engines will also check the last paragraph of the body of your text. We review all of it.

. Text Size. We study what you and your competition are doing with your website text. Pages heavy with text in a small font size may not get listed. Avoid using font size lower than 2 pt as the dominant size for your body copy. Never use white text, or same color text to hide Keywords. You will trigger a "spam" filter and run the risk of being banned from an engine.

. Keywords in Your IMAGE Tags, ALT Tags & Hyperlinks. Some engines will look at your Image and ALT tags as part of their Algorithms. One way to take advantage of this is by renaming your IMAGE tags with your Keywords. An ALT tag is the text that is displayed in your browser over a hyperlink as the mouse rolls it. We assess everything you and your competition are doing with these tags. Some engines will also look at the words in your Hyperlinks for added relevancy. You should be naming several of your Web pages with your Keywords and Keyword phrases. We also assess what your competition is doing in this area.

. H1 Tags to Boost Relevancy. Some search engines will give words found in your "H1" tag a boost in relevancy. We will demonstrate how you can get both a boost in relevancy and get better control of your page's appearance in one easy step.

. Revisit tag. Revisit tags will instruct some Search Engine robots to revisit your site at specified intervals. We fully go through the usefulness of this tool with you.



9. THE SALES PROCESS OF YOUR COMPETITORS
ADVANTAGE AND BENEFIT: We will evaluate your competitors' sales process. We perform a comparative overview of their following policies and procedures:
  • Product Selection

  • Pricing Structure

  • Guarantees/Warranties

  • Customer Service

  • Special Offers

This empowers you to make any necessary adjustments in the way you handle your company's transactions to ensure customer satisfaction. You will be able to make improvements to your sales process and on your website based on fact not theory. This will be reassurance that you will not allow your competition to have any advantages over your business.

10. YOUR COMPETITORS' P.R. STRATEGIES
ADVANTAGE AND BENEFIT: We will investigate how your competitors use publicity, both local and national, to bring new customers to their site and improve their rankings on the search engines. One of the essentials of Internet marketing is having a press release strategy. Recent studies show that traditional media is using the Internet more and more for news gathering and information. A carefully written press release is an extremely effective way of getting free publicity for your site. A well-written press release can result in thousands of visits to your site by just having one or two major papers pick up your story. We give you the vital information you need to write news releases, build a media kit and implement your own publicity campaign while positioning your business ahead of your competition.

11. COMPETITORS' ADVERTISING CAMPAIGNS
ADVANTAGE AND BENEFIT: We will explore the banner, button or pop-up advertising campaigns your competitors run online. Our analysis will help determine if any of their ad placements are worth duplicating. We also will look at costs and whether or not they accept advertising on their site. This will give you a clear direction with your online advertising efforts and whether or not you should allow advertisers on your site.

12. YOUR COMPETITORS' NEWSLETTERS & E-ZINES
ADVANTAGE AND BENEFIT: We will study the newsletters and e-zines being used by competitors in your industry. An email newsletter is an excellent marketing tool for your Internet business. An e-zine strategy, which is short for "electronic magazine," will add a new dimension to your marketing plan. It can keep you in touch with your customers, potential buyers, and visitors to your Web site while building an invaluable database. The information we gather from your competition will assist you in putting out a first-rate newsletter/e-zine that motivates your customers to respond. This strategy will also assist in your online branding efforts. It will assist your business in achieving a top-of-the-mind awareness to targeted consumers. Lastly, we will show you how to get exposure on the more than 50 e-zine directories which are newsletter search engines.
FEATURES OF THE CBAT.continued
All of the Following Features are Included in your CBA Package

13. EMAIL MARKETING METHODS IN YOUR INDUSTRY
ADVANTAGE AND BENEFIT: We will look into how your specific industry use email marketing. Fortune 500 companies are spending approximately a billion dollars on what is called, "opt-in" or "permission e-mail" marketing. There are hundreds of millions of active email accounts in the USA. You only have one chance to capture a visitor's email when they visit your site. We will ensure you keep up to speed with the competition by showing you how to utilize the email marketing techniques used by Fortune 500 companies. A good way to start is by putting an Email capture form on your site. Email capture forms and auto-responders (automated email responses) will help you build a list for this type of email marketing. We will review with you all of your options so that you can take full advantage of this powerful marketing tool.

14. COMPETITORS' WEBSITE COMPONENTS
ADVANTAGE AND BENEFIT: We will look for the following important features and components your competitors may be using to make their Internet marketing more successful. The report will back up any changes you need to implement so you can keep one step ahead of your competitors.

  • Rich Content - Content is still king on the Internet. Every Web site owner should be asking this question about his visitors, "Do I provide my visitors with what they want?"

  • The Invitation to Buy / Testimonials - How does your competition ask people to purchase? We will make certain that your invitation to buy is very clear and easy for your customers. We will also uncover any of your competitors' customer testimonials posted on their sites. This will be very helpful in providing information on what their customers are saying about them. It can also serve as a template for posting your customer testimonials on your website. Few things give consumers more confidence than satisfied customers.

  • FAQ / "About Us" Section / Privacy Policy - A "Frequently Asked Questions" page allows your visitors to better get to know you before they decide to contact you. An "About Us" page allows your customer to know "Who are you, and why should I do business with you? ". Having a Privacy Policy posted on your site is something that you can offer your website visitors to let them know that you respect their privacy.

  • Site Map - Having a Site Map is helpful for visitors to quickly find the information that they are looking for. The same can be said for search engine spiders. Many are programmed to look for your "Site Map" to better navigate through your Web site for proper indexing.


15. COMPETITORS' WEBSITE COMPATIBILITY
ADVANTAGE AND BENEFIT: We will scan your site and test it on all the major Internet browsers. We will do the same with your competitors. It is important to know that while the Internet Explorer browser has the largest market share, you could still be missing millions of consumers for your site if you only design your pages for Explorer. Our report includes the actual photos of your Web pages on all the top Internet browsers to make sure you are not missing opportunities with any prospective customers. We also make sure your website is loading properly. Slow load times can deter users from viewing your site. We will report back to you with your "Load Time" and list recommendations to improve your load time, server connections, graphic resizing, and more.

The Covert Business Analysis SUMMARY & RECOMMENDATIONS

1. Planning and Direction
We review your company's goals and target audience for your online business to determine what is known about your competitors. During this process, the information needs of your company are defined and specific collection requirements are drawn up. Top ranking sites didn't get there by accident. They have a clear marketing plan. What is your goal with your Internet business? Is it a support site? Is it to generate new customers? You need to have a clear marketing plan to so the CBA can maximize efforts toward your ultimate goals.

2. Collection of Information
In this stage, we gather all the information in our files to determine which information is pertinent to your CBA. We run our business analysis reports, subscribe to competitor's newsletters, and examine their sales process to determine any relevant data and information that will be beneficial to your CBA.

3. Evaluation/Analysis
In this stage, we process the gathered information and it is weighed in terms of accuracy, relevancy, usefulness, etc. Then it is broken down into an easy to read report that can be shared with your marketing department. At this time, we also see if any new technology, possibly already being used by your competitors, may be available to your business.

4. Recommendations
We review our findings with you and discuss specific recommendations for your company to gain a strong position in your targeted marketplace. You can now distribute your personal "Competitive Business Analysis Report" to your key marketing personnel. Also, please keep in mind that top ranking sites set up a system to track where their online traffic is coming from. This is called "ROI" or "Return of Investment". Once you have isolated where your targeted traffic is coming from, you can concentrate your efforts on these areas. This is a must for any serious online business. This will also further demonstrate just how powerful the CBA's implemented plan will be for you. Lastly, in order to be successful on the Internet, your website needs to be easily adaptable to change. Many Internet businesses do not make the necessary adjustments to adapt to the inevitable regular changes in their marketplace. We will show you not only how to implement changes but also how to stay ahead in the race.

 

"The early bird may get the worm, but the second mouse gets the cheese."

- Unknown

 

CBA COMPONENTS

1. SEARCH ENGINE STRATEGIES
2. ALL-INCLUSIVE KEYWORD ANALYSIS
3. PAY-PER-CLICK STRATEGIES
4. LINKING POPULARITY REPORT
5. STRATEGIC PARTNERS' REPORT
6. AFFILIATE MARKETING STRATEGY
7. LOCAL & TRADE DIRECTORY LISTINGS
8. ANALYSIS OF HTML CODES & TAGS
9. SALES PROCESS ANALYSIS
10. P.R. STRATEGIES
11. ADVERTISING CAMPAIGNS
12. NEWSLETTERS & E-ZINES
13. EMAIL MARKETING METHODS
14. WEBSITE COMPONENTS
15. WEBSITE COMPATIBILITY
16. RECOMMENDATIONS AND CONSULTATION
17. CBA REPORTS TO KEY PERSONNEL
18. IMPLEMENTATION PLAN

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