the Online Strategies of Your Top Competitors
The Covert Business Analysis (CBA) will provide you with virtually EVERYTHING that
your competitors are doing online to market their web
site. We reveal all of their secrets on how they market
their online business.
The CBA is an exhaustive, comprehensive report and analysis
that enables you to integrate a successful marketing
plan with pinpoint accuracy. This plan is not based
on what you think or what we think is working to capture
It is simply the plan that IS working.
"The secret of business is to know something that nobody else knows."
- Aristotle Onassis
The Covert Business
This comprehensive, detailed report analyzes your
industry and identifies the "where, what and how" of
your competitors' online business practices and strategies.
The CBA is a necessity for any Internet business that
is serious about continual sales growth.
The CBA includes the following:
COMPETITOR SEARCH ENGINE
LINKING STRATEGY OF YOUR
STRATEGIC PARTNERS OF
ANALYSIS OF COMPETITORS' HTML TAGS
SALES PROCESS OF YOUR
YOUR COMPETITORS' P.R.
YOUR COMPETITORS' NEWSLETTERS
COMPETITORS' EMAIL MARKETING
Continual analysis of
your Web competitors is an essential part of your online
marketing plan. It is the ONLY system to ensure you
stay ahead of your competition. We can help you analyze
your top competitors and show you how to control your
market. Our staff will make certain that you can maximize
ALL THE OPPORTUNITIES to increase your sales AND your
market share in your specific industry.
"Our Covert Business Analysis (CBA) is simply the best reporting system you can get anywhere to uncover the online marketing strategies of your top competitors." - David Dimas, CEO, WebPositionAdvisor.com
THE FEATURES OF THE
All of the Following Features are Included in your CBA
1. COMPETITOR IDENTIFICATION & SEARCH ENGINE RANKINGS
ADVANTAGE AND BENEFIT: Now while our clients
may know their top competitors, it is very rare when
we don't discover other competitors who are taking valuable
traffic and sales away from them. We identify all of
your top competitors and what they are doing to market
their site. You will know what search engines they are
indexed on and where they are ranked on each major search
engine. You will also learn how often you should submit
your site to these various search engines. In addition,
we investigate each competitor to find out what they
doing better than anyone else. One competitor may have
unique keywords that are performing well on search engines.
Another competitor may have an excellent linking strategy
or while another may have a key strategic partner, etc.
In other words, you will know why they are successful
and how they got there. We uncover their proven, successful
techniques and tactics in order to give you a blueprint
for success for all of your online marketing strategies.
2. COMPETITORS' KEYWORD ANALYSIS
ADVANTAGE AND BENEFIT: We identify the specific
keywords your main online competitors are targeting.
Keywords that are industry specific are the key to any
Internet marketing strategy. We uncover where and how
your online competitors are using keywords and how each
keyword is performing. Keywords are how Search Engines
index your site, and how searchers find your site. Successful
sites have spent the necessary time to choose the best
keywords that fit their site's description. We examine
how you and your competitors apply keywords in your
marketing approach including search engine submissions,
website text, amount of keyword density, and more. You
will receive a concise search engine ranking report
for your keywords along with the top keywords that are
working for your competitors. You will know everything
you need to know about your industry-specific keywords
in order to produce superior results.
3. COMPETITORS' PAY-PER-CLICK
ADVANTAGE AND BENEFIT: Once you know which keywords
to use, we apply this knowledge to pay-per-click (PPC)
search engines. PPC, by definition, is an online advertising
payment model in which payment is based solely on qualifying
click-throughs. In other words, you only pay when a
prospect clicks on your link in a PPC search engine.
There are a few worthwhile PPC search engines that can
reach many customers that other search engines and marketing
channels do not reach. It is a very valuable marketing
strategy if utilized properly. This PPC arena can be
somewhat difficult to manage at times and you can waste
a lot of money if not executed properly. We target the
top PPC (pay-per-click) search engines your competition
is using. Furthermore, we uncover their PPC keywords,
costs and strategies so that you can not only be a cost-efficient
competitor, you will effectively win the game.
4. LINKING STRATEGY OF YOUR
ADVANTAGE AND BENEFIT: We not only reveal
how many sites are linked to your competitors, we also
do the same for your site. In addition, we analyze the
quality of these links, find out what they are saying
about you and your competitors, and check for broken
links as well. The measurement of the quantity and/or
quality of sites that link back to a website is called
Link Popularity. Search Engines use what are called "Algorithms" or "Rules" to rank
a Website for any particular Keyword or Search term.
Every major Search Engine is now using Link Popularity
as one of their main algorithms. If two sites are equally
optimized with the same Search Engine algorithms, the
site with the better Link Popularity will ALWAYS outrank
the other site every time. Link Popularity is a focal
point of all the top Search Engines' ranking criteria.
We expose your competitors' linking strategy which in
turn enables you to implement a superior Link Popularity
program for your own site which is essential to the
success of your business.
5. STRATEGIC PARTNERS OF YOUR
ADVANTAGE AND BENEFIT: Your business can
benefit from new business contacts and new strategic
alliances. We ascertain who your competition is working
with strategically and determine if you can work with
them as well. We will demonstrate how you can develop
a powerful network of people that can work with you
to send you a steady flow of free, targeted traffic
to your website.
6. COMPETITORS' AFFILIATE MARKETING
ADVANTAGE AND BENEFIT: We establish if any
of your competitors' strategic alliances involve affiliate
marketing. Affiliate marketing is a revenue sharing
arrangement between e-commerce merchants (website owners),
whereby payment is based on performance measures, such
as the number of sales, clicks, or registrations that
the affiliate refers. In other words, two companies
agree to link to one another; if someone clicks from
site A to buy something at site B, site A gets a commission
on the sale. Affiliate software provides the tracking
and reporting of commission-based activities (the sales,
clicks, or registrations). We will show you where to
find dozens of affiliate directories where you can list
your affiliate program. This type of marketing program
will greatly extend your marketing reach.
7. COMPETITORS' LOCAL & TRADE DIRECTORY LISTINGS
ADVANTAGE AND BENEFIT: We search and find
out what local and trade directories your competitors
are listed in. These search directories, whether they
are your local business community or industry specific,
provide links organized into a categorical, alphabetical
hierarchy. Unlike a search engine which relies solely
on Internet technology to operate, a search directory
is human-organized. In other words, real people actually
edit the links and classify them into the directory.
Therefore, they are often easier to use for those searching
for your goods and services. The correctly chosen directory
can deliver a good amount of high-conversion traffic.
We evaluate the free and paid directories your competitors
are listed on and search any others that may be beneficial
to your business. You will be able to determine which
of these directories your website should be listed on.
FEATURES OF THE CBAT.continued
All of the Following Features are Included in your CBA
8. ANALYSIS OF COMPETITORS' HTML TAGS
ADVANTAGE AND BENEFIT: HTML is a mark-up
language that uses tags to structure text into headings,
paragraphs, lists, and links. It tells a Web browser
how to display text and images. This is the foundation
to superior search engine rankings. We carefully analyze
the text, HTML and various tags of your website and
that of your competitors to make certain you have the
best design to optimize these features. This is imperative
to securing a large segment of the market for your site.
Here is a small overview of what we inspect:
. HTML Tags. The position of your keywords in your Web
page and title tag is important. We study how you and
your competitors are prioritizing HTML tags for easier
. META Tag. Your Meta tags should have a lot of keyword
density and no double spaces in between your words.
We scrutinize the amount of commas, spaces and keyword
usage on your site and your competition's.
. META Description Tag. We determine if your Meta Description
tags and your keywords are configured properly to give
more relevant information about your company.
. TITLE Tag. We inspect the keyword phrases in your
(and your competitors') Title tag. Several search engines
use keywords in the Title tag as a major part of their
algorithms. We recommend that you include the Title
tag FIRST on the page and that you optimize each of
your pages with unique keywords for better indexing.
. Keywords in Body of Text. Many engines look at your
first paragraph for Keyword relevance. By carefully
wording the text in your first paragraph, you can add
to your Keyword relevancy. Some engines will also check
the last paragraph of the body of your text. We review
all of it.
. Text Size. We study what you and your competition
are doing with your website text. Pages heavy with text
in a small font size may not get listed. Avoid using
font size lower than 2 pt as the dominant size for your
body copy. Never use white text, or same color text
to hide Keywords. You will trigger a "spam" filter and
run the risk of being banned from an engine.
. Keywords in Your IMAGE Tags, ALT Tags & Hyperlinks.
Some engines will look at your Image and ALT tags as
part of their Algorithms. One way to take advantage
of this is by renaming your IMAGE tags with your Keywords.
An ALT tag is the text that is displayed in your browser
over a hyperlink as the mouse rolls it. We assess everything
you and your competition are doing with these tags.
Some engines will also look at the words in your Hyperlinks
for added relevancy. You should be naming several of
your Web pages with your Keywords and Keyword phrases.
We also assess what your competition is doing in this
. H1 Tags to Boost Relevancy. Some search engines will
give words found in your "H1" tag a boost
in relevancy. We will demonstrate how you can get both
a boost in relevancy and get better control of your
page's appearance in one easy step.
. Revisit tag. Revisit tags will instruct some Search
Engine robots to revisit your site at specified intervals.
We fully go through the usefulness of this tool with
9. THE SALES PROCESS OF YOUR
ADVANTAGE AND BENEFIT: We will evaluate your
competitors' sales process. We perform a comparative
overview of their following policies and procedures:
This empowers you to make
any necessary adjustments in the way you handle your
company's transactions to ensure customer satisfaction.
You will be able to make improvements to your sales
process and on your website based on fact not theory.
This will be reassurance that you will not allow your
competition to have any advantages over your business.
10. YOUR COMPETITORS' P.R.
ADVANTAGE AND BENEFIT: We will investigate
how your competitors use publicity, both local and national,
to bring new customers to their site and improve their
rankings on the search engines. One of the essentials
of Internet marketing is having a press release strategy.
Recent studies show that traditional media is using
the Internet more and more for news gathering and information.
A carefully written press release is an extremely effective
way of getting free publicity for your site. A well-written
press release can result in thousands of visits to your
site by just having one or two major papers pick up
your story. We give you the vital information you need
to write news releases, build a media kit and implement
your own publicity campaign while positioning your business
ahead of your competition.
11. COMPETITORS' ADVERTISING
ADVANTAGE AND BENEFIT: We will explore the
banner, button or pop-up advertising campaigns your
competitors run online. Our analysis will help determine
if any of their ad placements are worth duplicating.
We also will look at costs and whether or not they accept
advertising on their site. This will give you a clear
direction with your online advertising efforts and whether
or not you should allow advertisers on your site.
12. YOUR COMPETITORS' NEWSLETTERS
ADVANTAGE AND BENEFIT: We will study the
newsletters and e-zines being used by competitors in
your industry. An email newsletter is an excellent marketing
tool for your Internet business. An e-zine strategy,
which is short for "electronic magazine," will add a new dimension to your marketing plan. It
can keep you in touch with your customers, potential
buyers, and visitors to your Web site while building
an invaluable database. The information we gather from
your competition will assist you in putting out a first-rate
newsletter/e-zine that motivates your customers to respond.
This strategy will also assist in your online branding
efforts. It will assist your business in achieving a
top-of-the-mind awareness to targeted consumers. Lastly,
we will show you how to get exposure on the more than
50 e-zine directories which are newsletter search engines.
FEATURES OF THE CBAT.continued
All of the Following Features are Included in your CBA
13. EMAIL MARKETING METHODS
IN YOUR INDUSTRY
ADVANTAGE AND BENEFIT: We will look into
how your specific industry use email marketing. Fortune
500 companies are spending approximately a billion dollars
on what is called, "opt-in" or "permission
e-mail" marketing. There are hundreds of millions
of active email accounts in the USA. You only have one
chance to capture a visitor's email when they visit
your site. We will ensure you keep up to speed with
the competition by showing you how to utilize the email
marketing techniques used by Fortune 500 companies.
A good way to start is by putting an Email capture form
on your site. Email capture forms and auto-responders
(automated email responses) will help you build a list
for this type of email marketing. We will review with
you all of your options so that you can take full advantage
of this powerful marketing tool.
14. COMPETITORS' WEBSITE COMPONENTS
ADVANTAGE AND BENEFIT: We will look for the
following important features and components your competitors
may be using to make their Internet marketing more successful.
The report will back up any changes you need to implement
so you can keep one step ahead of your competitors.
Content - Content is still king on the Internet.
Every Web site owner should be asking this question
about his visitors, "Do I provide my visitors with
what they want?"
Invitation to Buy / Testimonials - How does your
competition ask people to purchase? We will make
certain that your invitation to buy is very clear
and easy for your customers. We will also uncover
any of your competitors' customer testimonials posted
on their sites. This will be very helpful in providing
information on what their customers are saying about
them. It can also serve as a template for posting
your customer testimonials on your website. Few
things give consumers more confidence than satisfied
visitors to better get to know you before they decide
to contact you. An "About Us" page allows your customer
to know "Who are you, and why should I do business
site is something that you can offer your website
visitors to let them know that you respect their
Map - Having a Site Map is helpful for visitors
to quickly find the information that they are looking
for. The same can be said for search engine spiders.
Many are programmed to look for your "Site Map" to better navigate through your Web site for proper
15. COMPETITORS' WEBSITE COMPATIBILITY
ADVANTAGE AND BENEFIT: We will scan your
site and test it on all the major Internet browsers.
We will do the same with your competitors. It is important
to know that while the Internet Explorer browser has
the largest market share, you could still be missing
millions of consumers for your site if you only design
your pages for Explorer. Our report includes the actual
photos of your Web pages on all the top Internet browsers
to make sure you are not missing opportunities with
any prospective customers. We also make sure your website
is loading properly. Slow load times can deter users
from viewing your site. We will report back to you with
your "Load Time" and list recommendations to improve
your load time, server connections, graphic resizing,
The Covert Business Analysis SUMMARY & RECOMMENDATIONS
1. Planning and Direction
We review your company's goals and target
audience for your online business to determine what
is known about your competitors. During this process,
the information needs of your company are defined and
specific collection requirements are drawn up. Top ranking
sites didn't get there by accident. They have a clear
marketing plan. What is your goal with your Internet
business? Is it a support site? Is it to generate new
customers? You need to have a clear marketing plan to
so the CBA can maximize efforts toward your ultimate
2. Collection of Information
In this stage, we gather all the information
in our files to determine which information is pertinent
to your CBA. We run our business analysis reports, subscribe
to competitor's newsletters, and examine their sales
process to determine any relevant data and information
that will be beneficial to your CBA.
In this stage, we process the gathered information
and it is weighed in terms of accuracy, relevancy, usefulness,
etc. Then it is broken down into an easy to read report
that can be shared with your marketing department. At
this time, we also see if any new technology, possibly
already being used by your competitors, may be available
to your business.
We review our findings with you and discuss
specific recommendations for your company to gain a
strong position in your targeted marketplace. You can
now distribute your personal "Competitive Business Analysis
Report" to your key marketing personnel. Also, please
keep in mind that top ranking sites set up a system
to track where their online traffic is coming from.
This is called "ROI" or "Return of Investment". Once
you have isolated where your targeted traffic is coming
from, you can concentrate your efforts on these areas.
This is a must for any serious online business. This
will also further demonstrate just how powerful the
CBA's implemented plan will be for you. Lastly, in order
to be successful on the Internet, your website needs
to be easily adaptable to change. Many Internet businesses
do not make the necessary adjustments to adapt to the
inevitable regular changes in their marketplace. We
will show you not only how to implement changes but
also how to stay ahead in the race.
"The early bird may get the worm, but the second mouse gets the cheese."
|1. SEARCH ENGINE STRATEGIES
|2. ALL-INCLUSIVE KEYWORD ANALYSIS
|3. PAY-PER-CLICK STRATEGIES
|4. LINKING POPULARITY REPORT
|5. STRATEGIC PARTNERS' REPORT
|6. AFFILIATE MARKETING STRATEGY
|7. LOCAL & TRADE DIRECTORY LISTINGS
|8. ANALYSIS OF HTML CODES & TAGS
|9. SALES PROCESS ANALYSIS
|10. P.R. STRATEGIES
|11. ADVERTISING CAMPAIGNS
|12. NEWSLETTERS & E-ZINES
|13. EMAIL MARKETING METHODS
|14. WEBSITE COMPONENTS
|15. WEBSITE COMPATIBILITY
|16. RECOMMENDATIONS AND CONSULTATION
|17. CBA REPORTS TO KEY PERSONNEL
|18. IMPLEMENTATION PLAN
Contact us for a Quote