The advantage of Pay-Per-Click marketing is that all of the PPC visitors to your site are pre-qualified: they have found your search engine listing or ad by searching for relevant words and phrases they have read your text ad, and they have clicked through to your Website. You receive only the visitors who have searched for the keywords that YOU are targeting. In fact, the odds are good that you clicked on one our PPC ads to get to this page, which is first hand proof that PPC advertising does work, and it works with immediate results!
We Live in a PPC World
The reality of today's search engine marketing is that PPC marketing now rules and will continue to rule, in our opinion, for at least another 24 months, or until someone builds a better PPC mousetrap. We work in arguably some of the toughest marketplaces where PPC clicks can cost as much as $25, $55, $80 and even $100 for just one click to your Website. Our clients cannot be guessing which keywords best convert for them when they spend this amount of money to have someone visit their Website.
What Our Clients Have Quickly Learned
We have worked with clients that have spent hundreds of thousands of dollars on search engine optimization to get top rankings on the major engines only to have Google, Yahoo, or the other big engines change their algorithms (rules used to rank Websites) after they have achieved top 1-10 rankings. Search engine optimization is a constantly changing ballgame and can take 3-4 months before you see measurable results.
The advantage of PPC marketing is that it allows you the flexibility to TEST your conversions BEFORE you spend large amounts on search engine optimization. Our clients have learned that they don't need to guess which keywords to target. They can have us find which keywords are currently converting for their top competitors.
What You Can Learn From Your Competitors
You can learn a lot from your online PPC competitors. They have already done a lot of the homework needed to be successful in your industry. You can take advantage of their successful PPC strategies to build your own successful PPC marketing campaign. One note of caution , it is important that you emulate one of your successful competitors and NOT a competitor that you THINK is successful. You don't want to build a PPC strategy based on a competitor that is just throwing his money at PPC engines and hoping that they will get a lot of traffic.
Which PPC Engines Do We Target?
There are now more than 300 PPC search engines competing for your business. Our advice is to test all PPC engines before you step up with a strong financial commitment. Not all PPC engines are created equal. Some may have traffic for your specific industry, and some may be worthless to your target marketplace. We have chosen our top 10 PPC engines based on our client satisfaction.
Note - Our 5 Star Rating System is based on our client success using these PPC engines. Scroll down for more detailed information on the best features for each these 10 PPC engines.
One Thing to Remember
If there is one thing we want you to take away from this quick lesson on PPC marketing it is that you must TEST and TRACK your conversions. In today's Internet everything can be tracked down to the last click. If someone tells you that they cannot show you their traffic numbers and they want money from you to advertise with them, you better run the other way.
How Do We Track PPC Conversions?
We use Target Analyst tracking software to track each visitor that enters our client's Websites. Target Analyst allows you to see the exact path visitors take when navigating through your Website and how long they spent on each page. Target Analyst also allows you to see which keyword your visitor clicked to find your Website and which URL sent them to your site in real time. No need to guess anymore. You can get a FREE 30 Day trial of Target Analyst by visiting their Website.
Use Our Expertise to Submit and Manage Your PPC Listings.
Our services include:
- Strategically selecting keywords that qualify visitors to your site.
- Writing and editing your listing to encourage qualified visitors.
- Submission of your listing to PPC engines using our proprietary optimization methods.
- Monitoring performance several times a day, and fine tuning the ads and keywords.
- Competitive information:
- Who your competitors are.
- What keywords your competitors are bidding on.
- Keyword traffic reports.
Here's How it Works We set up your account on 2-5 of the top PPC engines based on the successes of your competitors' targeted keywords. We first go with what is working online for your targeted marketplace and test and track your conversions on each PPC engine that you choose to target. Doesn't this make the best sense? Why use "trial & error" when you can know which keywords your competitors' are using successfully to convert their traffic into sales?
Our program is not a "one size fits all" implementation. We examine and accept clients on a case-by-case basis to ensure success. We approach search engine advertising from a consulting perspective. We work one-on-one with our clients to analyze and strategically determine exactly which tactics will yield the best results for their campaigns. We customize and tailor each program to meet the needs of different websites, audiences, and marketing goals.
We Manage Your PPC Campaign
Our highest priority is customer satisfaction. We believe in "under-promise" and "over-deliver" and guarantee results our clients can count on. To ensure a maximum return of investment (ROI) and optimum results for a search engine advertising campaign, we strongly advise our clients to choose a combination of "Paid Placement Listings" and "Search Engine Optimization" marketing programs.
Policies
You may cancel our service at any time, but you must finish up the month that was paid. As in web hosting, all fees are payable at the beginning of each monthly period. Full payment must be received on time to avoid interruption of service. Webpositionadvisor.com may cancel our service at any time, with a pro-rated refund of unused fees paid for that month, based on the number of days remaining.
Need Some Real Help?
The PPC arena can be somewhat difficult to manage at times and you can waste a lot of money if not executed properly. We can help you with your Pay Per-Click campaign by identifying which keywords your competitors are targeting, which PPC engines they are targeting and how much they are paying for each keyword they are targeting. Imagine having all the data on your top competitors PPC marketing strategy. Do you think that it may have a positive effect on how you target your PPC campaign? Use our contact form at the bottom of this page and we will get back to you within 24 hours to go over your PPC options based on your targeted marketplace.
Here is more information on Webpositionadvisor.com's pick for the Top 10 PPC Search Engines. Contact us and we will help you best decide which PPC engines will best convert for your targeted keywords.
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Google AdWords - 5 Start Rating |
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- Brand name - one of the top destination sites on the Internet.
- Strong and growing distribution network not only from their own Google sites but also through affiliates like America Online , Ask Jeeves , Earthlink , Lycos Canada , Netscape , Compuserve , AT&T Worldnet and NYTimes.com .
- Targeted Sponsored Links to Walt Disney Internet Group Web Properties - Disney.com , FamilyFun.com , Go.com and Movies.com
- Ads on AdWords Select are ranked on the page based on a formula of cost-per-click times the click-through rate, which enables an ads, rank to improve without costing more.
- Automatically reduces costs to the lowest price needed to maintain position.
- Signup process for process takes less than 15 minutes and ads go live instantly.
- No minimum monthly spend and no monthly fees.
- Advertisers have the ability to target advertisements to over 225 countries and 6 languages with support for 6 international currencies.
- AdWords Select enables advertisers to specify daily budgets for their campaigns.
- Only bills advertiser after a user clicks on their ad.
- Can activate multiple ads per ad group to test the effectiveness of different campaigns.
- Advertisers can choose broad, phrase, exact or negative matching for keywords to trigger the appearance of their ad.
- Offers advertisers a keyword suggestion tool
- Google AdWords
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Overture 5 Star Rating |
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- The "originator" of the pay per click search engine
- well organized
- If your listing is displayed in the top 5, your link also appears on Yahoo.com
- If your listing is in the top 3, your link also appears on MSN and Altavista.com
- If your listing is in the top 6, your link also appears on MetaCrawler.com
- If your listing is in the top 10, your link also appears on InfoSpace Network, ( Dogpile.com , Excite.com ...etc.)
- Large amount of traffic
- Shows ranking of key term at time of bid placement
- Now offering "Auto Bidding" which allows you to cap bids on each term individually
- " Search Term Suggestion Tool "
- Publicly traded on NASDAQ: YHOO
- Overture.com
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FindWhat - 4 Star Rating |
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- Growing rapidly
- Generally much lower bids than on Overture.com
- Very simple-to-follow advertiser interface
- Major distribution through: CNET's Search.com , Excite.com , >Webcrawler , NBCi , MetaCrawler , DogPile.com , Go2Net and Microsoft Internet Explorer Autosearch.
- High click to sales ratio
- Maximum exposure for minimum cost
- Well organized
- Great customer service department.
- "Search Term Suggestion Tool"
- Shows ranking of key term at time of bid placement
- A leader in fraud protection
- Suite of Tools to Automate Campaign Management - FindWhat.com AutoBid(TM), FindWhat.com AdAnalyzer(TM) and a Campaign Scheduler
- New "URL Masking" feature
- Publicly traded on NASDAQ: FWHT
- FindWhat.com
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LookSmart - 4 Star Rating |
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- Boasts a reach of 77% of all Internet user through distribution partners like MSN , Alta Vista , About.com , Netscape , CNN.com , InfoSpace Network ( Dogpile.com , Excite.com , MetaCrawler.com and Webcrawler )
- Your listings are displayed in the main body of search results, not just "Sponsored Links"
- Results served according to relevancy (based on their algo), not highest bid.
- Flat cost per click means no auctions to monitor and you won't be pushed out of a top slot by somebody outbidding you
- All submissions are reviewed prior to going live
- Publicly traded on NASDAQ: LOOK
- LookSmart.com
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Enhance - 4 Star Rating |
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GoClick - 4 Star Rating |
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- One of the most user friendly and effective account management systems
- BidMaster(tm) AutoBid tool - you set the max bid and goClick.com (daily) adjusts your bid accordingly to one cent higher than the next highest bid - this feature can be used manually
- Also offer the opportunity to purchase banner ads
- Now serving almost 70 million search a month.
- Major search distribution partners including ePilot.com (through which they reach Mamma.com and DogPile.com ), Chocolate.com and Gamble.com .
- Gives you the option to opt "into" incentivised or international traffic (you do "not" receive this traffic by default)
- All keywords for relevancy
- Mass keyword submission available (through an automated upload system)
- Offers a PayPal Payment option
- goClick.com
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Sprinks.com's Features |
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- Owned by Primedia - About.com
- Shows ranking of key term at time of bid placement
- If your listing is in the top 5, your link also appears on About.com 's GuideSites
- Additional Keyword Distribution agreements with such partners as CNET.com , Metacrawler.com , Mamma.com , DogPile.com and Excite.com
- Content-Targeted distribution through Marketwatch.com and areas within Netscape, CompuServe, and the AOL® Instant MessengerT Service.
- You can buy PPC listings within content pages on premiere sites like About.com , Forbes.com and other reputable sites with their ContentSprinksT product (These listings are not spawned by search, they live on content pages and appear when users reach their destination site.)
- Every change is reviewed for relevancy
- You can also buy PPC listings within opt-in email newsletters with their unique DirectSprinksT product.
- Sprinks.com
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Search123.com's Features |
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- Strong commitment to customer service (very willing to help advertisers with campaign optimization).
- Clean and easy to use advertiser interface
- Competitive quality of traffic creating an above average conversion rate.
- $.01 minimum bid
- Operates in real-time, allowing immediate listings. No waiting for first time listings or changes.
- Proxy bid feature, which allows advertisers to maintain highest position possible based on the maximum they are willing to spend - letting you cap bids on each term individually.
- Distribution agreements with NetZero , Juno , WebDesk and Everyone.net
- Offers a PayPal Payment option.
- Search123
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Search123.com's Features |
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- Strong commitment to customer service (very willing to help advertisers with campaign optimization).
- Clean and easy to use advertiser interface
- Competitive quality of traffic creating an above average conversion rate.
- $.01 minimum bid
- Operates in real-time, allowing immediate listings. No waiting for first time listings or changes.
- Proxy bid feature, which allows advertisers to maintain highest position possible based on the maximum they are willing to spend - letting you cap bids on each term individually.
- Distribution agreements with NetZero , Juno , WebDesk and Everyone.net
- Offers a PayPal Payment option.
- 7Search.com
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ePilot.com's Features |
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- Each advertiser has a sales account manager and a client services expert (CSE) assigned to their account.
- They claim an advertiser who takes advantage of speaking with their customer service reps get four to eight times more traffic.
- Over 200 million monthly searches across ePilot.com and their search distribution network.
- Over 75 major search distribution partners including NetZero, DogPile.com , CBS Switchboard and Mamma.com .
- If your bids are $0.07 or higher your listing will reach all their distribution partners. (Bids $0.02 - $0.06 are distributed on most of their other distribution partners)
- They no longer distribute their listings to incentive-based affiliates.
- Client Services Department reviews all keywords for relevancy
- Mass keyword submission available (through the advertiser's CSE).
- ePilot.com
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