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Competitor PR Strategy Analysis

Advantage And Benefit

A carefully written Press Release is an extremely effective way of getting free publicity for your site. Media professionals are very picky about which Press Releases they read. If your PR is not well written, it will end up in the trash or the recycle bin. This PR tutorial will help you draft an effective and targeted Press Release to help you promote your site .

A PR can be distributed online by using e-mail, or offline, by using a fax machine. A

well-written Press Release can result in thousands of visits to your site by just having one or two major papers pick up your story. The key to a successful Press Release is to make your release newsworthy and to send it to targeted media.

It is important to note that a PR also creates credibility. Many times a reader will see an ad and know what they are reading is just overblown hype. Most readers are more likely to trust independent authorities such as reviewers, columnists, reporters, or broadcasters, rather than an advertisement. It is these same people that you will be directly targeting your Press Releases.


  1. May be used both on-line and off-line.
  2. Make announcements about your new products, services, or organization.
  3. It is one of the most cost-effective marketing tools that can be targeted.
  4. Can dramatically increase your sales, expose your company to the masses, create credibility, and greatly enhance the image of your business.
  5. A brief mention in a news publication, or e-zine, can bring you what thousands of dollars worth of advertising can do, for a relatively small investment.

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