We search and find out what local and trade directories your competitors are listed in. These search directories, whether they are your local business community or industry specific, provide links organized into a categorical, alphabetical hierarchy. Unlike a search engine, which relies solely on Internet technology to operate, a search directory is human-organized. In other words, real people actually edit the links and classify them into the directory. Therefore, they are often easier to use for those searching for your goods and services.
The correctly chosen directory can deliver a good amount of high-conversion traffic. We evaluate the free and paid directories your competitors are listed on and search any others that may be beneficial to your business. You will be able to determine which of these directories your website should be listed on.
Example: We did a project for IBM Canada and found 192 Canadian Search Engines and Directories for them to market their products and services. These 192 search engines and directories represent more than 90% OF THAT Canadian Internet traffic. Even big blue with all of their technology used our CBA to analyze their Canadian marketplace.