A PR can be distributed online by using e-mail, or offline, by using a fax machine. A well-written Press Release can result in thousands of visits to your site by just having one or two major papers pick up your story. The key to a successful Press Release is to make your release newsworthy and to send it to targeted media.
Our Press Release tutorial will help you draft an effective and targeted Press Release to help you promote your site.
It is important to note that a PR also creates credibility. Many times a reader will see an ad and know what they are reading is just overblown hype. Most readers are more likely to trust independent authorities such as reviewers, columnists, reporters, or broadcasters, rather than an advertisement. It is these same people that you will be directly targeting your Press Releases.
The bottom line is credibility is the one thing that can win the customer's heart and pocketbook. Nothing builds more credibility than a well-written Press Release that gets picked up by the media.
As professional marketing consultants we believe that a press release can be one of your most fruitful and empowering marketing tools. In comparison to other forms of advertising, a press release is relatively inexpensive yet gives you an opportunity to be heard without being blatantly promotional. If constructed masterfully, your press release can be the difference between being a totally obscure business to a company that shines high above the crowd. |
