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Twelve Things You Should Know About Link Popularity
1. What is "Link Popularity"?
  First of all, Link Popularity is essential to driving traffic to your site. Link Popularity is determined by how many sites have linked to your site. Each link to your website can be interpreted as a vote of confidence . The more votes you have, the more important your website is in the eyes of a Search Engine. Some votes are worth much more than others. Therefore, the type of votes (i.e. links) we obtain for you is very important. In other words, a vote from an important and related website is more important than a vote from a smaller site with less traffic and content. The popularity of a linked site directly equates to the ranking you achieve with the search engines. So if a high traffic site links to your site, the search engines perceive that both sites must be popular. You can now see that it is more important to have high quality links to your site than just a high quantity of links to your site. However, the ideal goal is to have a high quantity of quality sites linking to your site.
2. How Does Link Popularity Affect Search Engine rankings?
  If two sites are equally optimized with the same Search Engine algorithms, the site with the better Link Popularity will ALWAYS outrank the other site every time. Link Popularity is a focal point of all the top Search Engines' ranking criteria. By not having a strong Link Popularity campaign for your web site is like having a high-performance race car with an empty gas tank.
3. How Do Search Engines Calculate Link Popularity?
  The Search Engines' spiders will crawl your site shortly after you submit it for indexing. This is to determine the theme of your website. Links from relevant websites are valuable to the top Search Engines in determining your rank.
  The following three points are what Search Engines use to calculate Link Popularity (Your Link Popularity campaign MUST have all three of the following elements to be successful or you will have trouble getting and keeping a top position):
  •  Words on the Page - This is called " Keyword Density" .very important to all top ranking pages.
  • Total Number of links - This is called " Link Popularity " (as explained above).
  •  The Text of the Referring link - This is called "Link Reputation". These are links that are pointed to your Website. This is a critical part of ranking in all modern Search Engines.
4. Should You Use Link Farms?
  If you put your valuable links on Link Farms, it can work actually work against you. Search Engines are becoming more and more sophisticated every day. They have the ability to measure a website's Link Popularity criteria with great accuracy. We advise our clients to stay away from Link Farms and FFA (Free-For-All) Links. If you use this kind of strategy, you run a genuine risk of getting your site banned from major engines.
5. What If You Are Linking to the Wrong Site?
  We have developed a certain criteria that we look for in your potential Link Candidates. We are looking for sites that are industry specific to your targeted marketplace. We avoid linking to the wrong type of site that can damage your Search Engine rankings. We take the time to investigate Link Candidates one site at a time. We are only interested in getting you lasting link partners for your site.
6. Do You Link Me to My Competitors?
  NO. We look for complementary sites that serve your market and appear on the search engines under the keywords of your choice. Our goal is to establish a professional and mutually beneficial relationship on your behalf with the right link partners for your business. This guarantees that you will have strong link partners for a very long time.
7. What is Link Evaluation?
  The process of link evaluation starts with an accurate measurement of a Link Candidate's existing link structure and compares it to top ranked sites for your targeted keywords. Each keyword with its synonyms is entered into an engines search query. The resulting top 5-10 websites of each keyword-theme and synonym are cataloged. Then a specialized tool extracts the link structure of each competitor's site. The link is then analyzed. The strongest Link Candidates are then contacted on your behalf with an offer to exchange links for your mutual benefit.
8. What Are the Different Kinds Of Links?
  There Are Three Types of Links :
  •  INBOUND LINKS - Links that point to a particular page on your site
  •  OUTBOUND LINKS - Links from a particular page to an outside site
  •  INTERNAL LINKS - Links from pages in your site to other pages in your site
  Both inbound and outbound links are factors in determining Link Popularity. The right number of quality inbound and outbound links will have a great impact in positioning a web site for a top ranking. Internal links have an impact on Search Engine positioning as well.
9. What Is More Important: Inbound or Outbound Links (i.e. Link Structure)?
You increase your Inbound Link Popularity by linking to sites that are industry specific to yours but not to direct competitors. You increase your Outbound Link Popularity by having your outgoing links to sites that are also industry specific to your marketplace. Both of these are important. As far as Internal Links are concerned, you should link all of your subpages from your home page. It may seem unreasonable to do this in some cases. However, it is important to accomplish this if you want to obtain better rankings. If you build your site and internal links in this manner, a search engine can find the various pages on your site whenever they visit your home page. In other words, Search Engine spiders would be able to access every page on your site by clicking on a series of links. However, keep in mind that the fewer clicks the better because search engines score page relevance from top to bottom - the deeper a page is found within a site the less relevant the search engine considers it to be. Furthermore, some engines will not spider more than a few levels deep. Last but NOT least, it is crucial that your keywords are being used in the text links that are pointing to pages within your site. In fact, this is a vital to ALL of your links . This is extremely important. It can make the difference between a top ranking and being invisible.
10. What Are Link Checks?
Broken links on your Website are not only frustrating to your visitors but they can be roadblocks to Search Engines seeking to spider your site. Statistics tell us that more than 5% of links on the Internet are broken! We will search your site to test each link. We will report back to you on each link's test results. Don't let broken links convey an unprofessional image of your company. An optimal link structure will dramatically enhance Search Engine rankings.
11. What Type Of Reciprocal Link Should I Provide?
You will be asked to post a link on your site pointing back at your Link Candidates site. We will assist you in creating a links page that will benefit your Link Popularity strategy. We will copy a page from your site and modify it so it's your Link Exchange page. This keeps your look consistent throughout your site.
12. Should Link Popularity Software Be Utilized?
Software can identify potential Link Partners but you still need someone to contact each Link Candidate individually. An Internet marketing and consulting firm like that contacts sites in your industry demonstrates a professional image from your company. It also gives them the re spect that they deserve.

Four important things to remember when working a Link Popularity campaign are the following.

1. Quality is more important than quantity.
2. Make sure the referring link is hyper-linking your targeted keyword and not the term "click here".
3. Stay away from link farms they will hurt you more than help you.
4. Choose each Link Candidate based on their popularity and how industry related they are to your Web site.

"Make sure the people that should be linked to you are linked to you!"
David Dimas, CEO, is a full service Internet marketing and consulting firm. WPA understands that ALL Internet marketing is a process, NOT a one-time project. We are completely and passionately committed to the fact that the Internet marketing requires continual education and research. WPA offers a level of commitment that every online business should insist upon: As marketing professionals, we commit that we will significantly increase the volume of qualified visitors and potential customers to your Website.

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