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Getting Link Popularity - The Nine Attributes of Top Link

Is Poor Link Popularity Hurting Your Search Engine Ranking?

Is it more important to have hundreds of links pointed at your Website or does the quality of the links make the difference in boosting your rankings. Search Engines use what are called "Algorithms" or "Rules" to rank a Website for any particular Keyword or Search term. Our Link Popularity Service focuses on building the proper inbound and outbound link structure for a targeted Website.

Every major Search Engine is now using Link Popularity as one of their main algorithms. Link Popularity is also one of the most misunderstood strategies among Internet marketers. Some believe that a good ranking for your Web pages are based on the number of links that point to your Website, and some believe that the quality of a link is more important than quantity. But how do you determine the linking qualities of a Website?

Google uses Link Popularity as its most important factor in ranking sites. Developing and maintaining Link Popularity is essential to the success of your business. We can help you to build these links. We locate these potential Link Candidates and carefully explain their benefit in linking to your site. We believe in quality and quantity. However, please remember that one good link can be more important than hundred bad links.

When trying to build your Link Popularity it is very important what the referring link says about you. For example: If your site links to our site and our text link says something like,

"For more information on ABC Trucking 'Click Here'", the search engine spider will think that your Web site is about "Click Here" and not "Trucking".

If however our link says, "For more information on "ABC Trucking"Click Here" the search engine spider will think that your site is about "Trucking".

One of the best things that you can do is to run a Link Popularity to see who is linked to your Web site and contact each link partner and ask them to change their referring text link to show your keyword in a hyperlinked text. You will be amazed at the results.

Each Link Candidate is "Weighted" as follows:
1 Each link Candidate MUST be in the Google index
2 Targeted keywords in the HTML Title Tag
3 Link Popularity of LP Candidate's site
4 Rankings on other LP engines - Hotbot, Fast/Allthe web, AOL, & AltaVista
5 Google PageRank
6 Keywords in the Anchor text (hyperlink of inbound text).
7 Total number of links
8 Directory categories and sub categories - We dig into the directory structure to find the most relevant link.
9 No (FFA) Free For All (or Link Farm) Websites


Four important things to remember when working a Link Popularity campaign are the following.

1. Quality is more important than quantity.
2. Make sure the referring link is hyper-linking your targeted keyword and not the term "click here".
3. Stay away from link farms they will hurt you more than help you.
4. Choose each Link Candidate based on their popularity and how industry related they are to your

Web site.

"Make sure the people that should be linked to you are linked to you!"

David Dimas, CEO, is a full service Internet marketing and consulting firm. WPA understands that ALL Internet marketing is a process, NOT a one-time project. We are completely and passionately committed to the fact that the Internet marketing requires continual education and research. WPA offers a level of commitment that every online business should insist upon: As marketing professionals, we commit that we will significantly increase the volume of qualified visitors and potential customers to your Website.

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