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ACRES OF DIAMONDS - Finding New Business in Your Own Backyard

How many of you have heard the story, "Acres of Diamonds?"

No one knows who first told this story, but the man who made the story famous was Dr. Russell Herman Conwell, who lived from 1843 to 1923 and who, by telling this story, raised 6 million dollars with he founded Temple University in Philadelphia, and thus fulfilled his dream to build a really fine school for poor but deserving young men.

The story is about a farmer who lived in Africa at the time diamonds were being discovered there. One day a visitor to his farm told him of the millions being made by men who were discovering diamond mines. He promptly sold his farm and left on his own journey to search for diamonds.

The farmer wandered all over the African continent, found no diamonds, and as the story has it, finally penniless, in poor health, and despondent, threw himself into a river and drowned.

The man who had bought his farm was out one day when he came across a large rather unusual looking stone in the creek-bed, which ran through his farm. He took the stone and put it on his mantel as a curio. When the same visitor who had told the original farmer about the diamond discoveries stopped by one day, he examined the stone and told the new owner that he had discovered one of the largest diamonds ever found, and that the stone was worth a king's ransom. To his surprise, the farmer told him that his farm was covered with stones just like this one. The farm had turned out to be one of the richest diamond mines in the world.

The first farmer had literally owned acres of diamonds. He had made the mistake of not examining what he had in his own backyard before he ran off to look for something that he already had.

Each of us literally have acres of diamonds around us if we we'll simply look for them. Like the curious appearing stones which covered the farm, they might not appear to be diamonds at first glance but with a little examination, and some polishing will reveal our opportunities for what they really are. (Essence of Success, Earl Nightingale) can help find your "Acres of Diamonds" in your own Internet backyard by analyzing what your top competitors are doing online and look for opportunities for you market you products and services in places where there is already existing traffic in your target market place. is a full service Internet marketing and consulting firm. WPA understands that ALL Internet marketing is a process, NOT a one-time project. We are completely and passionately committed to the fact that the Internet marketing requires continual education and research. WPA offers a level of commitment that every online business should insist upon: As marketing professionals, we commit that we will significantly increase the volume of qualified visitors and potential customers to your Website.

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