by Mike Banks Valentine copyright
© 2003
You can increase your ranking in the search engines
by carefully placing description and keyword "META"
tags in them. Now understand that you must know or must
learn HTML in order to implement the following suggestions.
If you don't know or don't want to learn HTML, then
hire a search
optimization firm to do it for you. If you do understand
HTML, let's proceed to make your site rank in the top
10 search results at the search engines.
META tags should appear between <HEAD>
and </HEAD> tags and look like this:
<TITLE>Web
Site 101: Small Business Internet Tutorial for e-commerce
Entrepreneurs </TITLE>
<META Name="description" Content="Web
Site 101: Small Business Internet Tutorial for e-commerce
Entrepreneurs">
<META Name="keywords" Content="WebSite101,
tutorial, e-commerce, entrepreneur, ecommerce, home
business, domain name registration, url, domain,
small business, e-commerce tutorial, reading list,
define, definitions, e-zine, ezine weekly">
After
Content=" carefully
place significant words and phrases, separated by commas,
that describe your pages. Take care not to include every
word that describes your site, only those critical to
the subject and content of your pages. The more
keywords you use, the less important each one becomes
by dilution. Don't use words that are not included in
your page text! They will be wasted there!
This ONE Technique Can Make Your Web Site #1
The
one key technique that will help you rank well
in every search engine is to use the same
keywords in EIGHT
different places.
<HTML>
<HEAD>
<TITLE>1
same
relevant descriptive words </TITLE>
<META Name="description"
Content="2
same relevant descriptive words
plus a few more">
<META Name="keywords"
Content="3
same, relevant, descriptive words,
plus up to, twenty more">
</HEAD>
<BODY>
<H1> 4
HEADLINE Same relevant descriptive
words as TITLE tag </H1>
5
The text on your page, preferably among the
FIRST words in your body
text should contain the same
relevant descriptive words as those in
the TITLE, DESCRIPTION, KEYWORDS and HEADLINE
tags above.
When
you create and save this file on your
hard drive and before you upload it to your
server,
6 name the file with one
or two of those relevant descriptive words
as the HTML File Name. Like "same_words.html"
or "same_word.htm".
7
Use Hyperlink text with those same
relevant descriptive words and link
them to pages with similar file names that include
those same words
<A HREF="http://www.same-words.com/same_words.html"></A>
If
have NOT already reserved a Domain
Name
8 Choose a domain name with one
or two of your most important keywords
as the URL! So your web address will be http://www.same-words.com
</BODY>
</HTML>
Now PLEASE, be creative and make the text have meaning
and relevance. The relevant words in each of those
places can differ slightly in order and usage. Do
this on EVERY page of your web site using keywords
that reflect the CONTENT of that page! Every
page should vary from the others or you are wasting
your time!
NEVER,
EVER repeat the same word over and over in any single
one of those places, TITLE, DESCRIPTION, KEYWORDS,
HEADLINE OR BODY TEXT! (Such as same, same, same,
same, same) This is known as SpamDexing and can get
you BANNED from the search engines!
Using
capitalized and non-capitalized, hyphenated and un-hyphenated
(ecommerce and e-commerce) and commonly misspelled
variations is perfectly legitimate and will not hurt
your ranking.
Do
a search for ANY phrase you can think of and
prove to yourself that this technique works by reviewing
the number one result returned for each of these ingredients.
In almost every case, it will prove true. I promise!
Use the "View Source" function of your browser to
view the HTML metatags of this web page. You'll note
that these techniques were used on this page.
If
you are not in an extremely competitive category on
the web, then you should rank very well with this
technique. Keep in mind that it takes most search
engines a minimum of six weeks to spider and
index your sites after you have submitted them! It
can then take an additional month for your results
to start improving.