Keyword Essentials Page Structure for Top Search Engine Placement

by Mike Banks Valentine copyright © 2003

You can increase your ranking in the search engines by carefully placing description and keyword "META" tags in them. Now understand that you must know or must learn HTML in order to implement the following suggestions. If you don't know or don't want to learn HTML, then hire a search optimization firm to do it for you. If you do understand HTML, let's proceed to make your site rank in the top 10 search results at the search engines.

META tags should appear between <HEAD> and </HEAD> tags and look like this:

<TITLE>Web Site 101: Small Business Internet Tutorial for e-commerce Entrepreneurs </TITLE>
<META Name="description" Content="Web Site 101: Small Business Internet Tutorial for e-commerce Entrepreneurs">
<META Name="keywords" Content="WebSite101, tutorial, e-commerce, entrepreneur, ecommerce, home business, domain name registration, url, domain, small business, e-commerce tutorial, reading list, define, definitions, e-zine, ezine weekly">

After Content=" carefully place significant words and phrases, separated by commas, that describe your pages. Take care not to include every word that describes your site, only those critical to the subject and content of your pages. The more keywords you use, the less important each one becomes by dilution. Don't use words that are not included in your page text! They will be wasted there!

This ONE Technique Can Make Your Web Site #1

The one key technique that will help you rank well in every search engine is to use the same keywords in EIGHT different places.

<HTML>
<HEAD>
<TITLE>1 same relevant descriptive words </TITLE>
<META Name="description" Content="2 same relevant descriptive words plus a few more">
<META Name="keywords" Content="3 same, relevant, descriptive words, plus up to, twenty more">
</HEAD>
<BODY>
<H1> 4 HEADLINE Same relevant descriptive words as TITLE tag </H1>
5 The text on your page, preferably among the FIRST words in your body text should contain the same relevant descriptive words as those in the TITLE, DESCRIPTION, KEYWORDS and HEADLINE tags above.

When you create and save this file on your hard drive and before you upload it to your server,
6 name the file with one or two of those relevant descriptive words as the HTML File Name. Like "same_words.html" or "same_word.htm".
7 Use Hyperlink text with those same relevant descriptive words and link them to pages with similar file names that include those same words
<A HREF="http://www.same-words.com/same_words.html"></A>
If have NOT already reserved a Domain Name
8 Choose a domain name with one or two of your most important keywords as the URL! So your web address will be http://www.same-words.com
</BODY>
</HTML>

Now PLEASE, be creative and make the text have meaning and relevance. The relevant words in each of those places can differ slightly in order and usage. Do this on EVERY page of your web site using keywords that reflect the CONTENT of that page! Every page should vary from the others or you are wasting your time!

NEVER, EVER repeat the same word over and over in any single one of those places, TITLE, DESCRIPTION, KEYWORDS, HEADLINE OR BODY TEXT! (Such as same, same, same, same, same) This is known as SpamDexing and can get you BANNED from the search engines!

Using capitalized and non-capitalized, hyphenated and un-hyphenated (ecommerce and e-commerce) and commonly misspelled variations is perfectly legitimate and will not hurt your ranking.

Do a search for ANY phrase you can think of and prove to yourself that this technique works by reviewing the number one result returned for each of these ingredients. In almost every case, it will prove true. I promise! Use the "View Source" function of your browser to view the HTML metatags of this web page. You'll note that these techniques were used on this page.

If you are not in an extremely competitive category on the web, then you should rank very well with this technique. Keep in mind that it takes most search engines a minimum of six weeks to spider and index your sites after you have submitted them! It can then take an additional month for your results to start improving.